Well-Prepared Business Menu Whets Customers' Appetites | W. Ben Utley, CFP® writes for The Business News

In the Information Age, businesses increasingly offer services which are intangible in nature, so customers often find it more difficult to make informed purchase decisions. In his Money Talks column, W. Ben Utley, CFP® tells business owners how a well-drafted proposal can effectively communicate the benefits of their services while giving customers more options at the point of purchase.